RightStart Website Program™

• eBook List
• About Us
• Blog

Understanding PayPal Solutions - $14.95

This ebook is meant for the small business owner or non-technical web designer or solution provider that quickly needs to understand what solutions PayPal has to offer that might be useful for the task at hand. A programmer a PayPal Certified Developer) will most in many cases can be hired to do the actual work, but the right questions need to be asked and blind alleys need to be avoided. At SonicSpider, Certified PayPal Developers, we have interacted with a lot of people asking these very questions and who are struggling to find a solution that can both work and is affordable. That experience guides the contents of this ebook.

WebStandards - Ensuring Business Value - $14.95

Imagine what your car would cost if every part had to be custom made. Imagine going to Home Depot for a faucet and discovering that every faucet was made with different hole sizes and spacing. Imagine going to a clothing store and every brand had wildly different sizing schemes. Imagine that the 2x4 studs used to build houses came in different lengths depending on where you bought them. Imagine complete chaos! Now, take those images and imagine the building of your website with every web developer having a custom and unique way of putting that together. We are talking about a very messy chaos. A mess that your business is investing in and paying for over and over. Sounds pretty bad, does it not? Fortunately, things have improved over the last 8 years, but progress has been slow and spotty at times and the greatest danger to further progress is our ignorance of the benefits of that progress and what has yet to be done.

Getting a RightStart - Understanding SEO - $14.95

Search Engine Optimization (SEO) can be defined as the activity of optimizing web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. At the core it was originally directed to the “natural” or unpaid search results. This is often referred to as “Organic SEO” The term has been very loosely abused to mean Internet marketing in general and often includes “paid” services to search engines for higher rankings. Our discussion in this eBook will focus primarily on the “organic” or unpaid original meaning.

Optimization can mean a number of things but it originally referred to the “things you do to your web pages that help the search engine index your web page”. The purpose of these “things you do” is to insure that the construction of your webpages and your site in general are “friendly” (i.e. content is easy to find and understand) to the search engine indexers. See our eBook Web Standards Ensuring Business Value for additional details about proper site construction and how it can benefit you.